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Farah Ibrahim Abara


“Mind Algorithms: The Psychology of Purchasing Decisions in Digital Marketing”

MOU International Group – UK successfully concluded its specialized training program titled
“Mind Algorithms: The Psychology of Purchasing Decisions in Digital Marketing”, delivered over three intensive training days by Eng. Moustafa Hamdi, a specialist in digital marketing and consumer behavior strategies.

The program focused on an in-depth analysis of customer purchasing decision-making mechanisms, exploring the psychological and cognitive factors that shape consumer behavior in digital environments. These insights were further connected to practical applications in digital advertising campaigns, brand development, and conversion rate optimization (CRO).

The training program witnessed the participation of a distinguished group of entrepreneurs, marketers, decision-makers, and university students, who demonstrated strong engagement and professional commitment throughout the program. The participants included:

  • Mohammad Al-Aqaileh
  • Rawan Emad Mahmoud Atiya
  • Leen Ashraf Suleiman Sobha
  • Asmaa Essam Ahmed Gamaan
  • Mayar Mohsen Aziz Ouda
  • Shahira Naji Bin Tarif
  • Ahmad Nayef Shalabi
  • Abdulwahab Mahmoud Daqasmeh
  • Dima Abdullah Abu Ali
  • Farah Ibrahim Abara
  • Ashraf Mohamed Awad
  • Khawla Khaled Al-Ezza
  • Diana taher Bahjat alshareef

As part of MOU International Group – UK’s commitment to institutional governance and quality assurance, official certificates of participation were issued with unique verification codes, enabling stakeholders to verify certificate authenticity and participant names by referring back to this official news publication through the Group’s accredited platforms.

This program forms part of MOU International Group – UK’s advanced training portfolio, aligned with its strategic vision to empower professionals and develop future leaders in business, marketing, and digital transformation.

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